Technical SEO is the most important SEO. Get it right and you boost your SEO strategy with fast pages, a great user experience and an ultra-crawlable site. Get it wrong and SEO becomes an uphill slog with performance, duplication and visibility issues wrapped around your ankles.
Don’t let technical gotchas drag down your SEO. Learn technical SEO tactics from one of the original SEO nerds: Ian Lurie donned his propeller hat and crammed Technical SEO Best Practices full of tips for smart, search-ready site infrastructure.
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39 pages (60 min. read)
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Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, co-authored Web Marketing for Dummies, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at @portentint.
ABOUT THE AUTHOR
FULL CHAPTER LIST
Here's the high level chapter and topic list.
We would've listed out the sub-topics but this section would be 5 pages long.
Preface - How to Use This Book
How Technology Affects SEO
Laying the Foundation
Canonicalization & Duplicate Content
Page & Site Structure Best Practices
Copyright 2016 Portent, Inc.